Marketing Your Home


Marketing Your Home: Your options

Our team makes the best decisions with you for the marketing of your property by possessing the most comprehensive information possible. While we have access to the latest market statistics and historical market movements in the local area, our incredible local knowledge and understanding means we can apply it to each individual property, translating everything into a clear, accurate property reading. This means that we can select the right marketing options for you from our comprehensive range.

Print Marketing

Traditional print marketing is a vital part of any property marketing campaign. With carefully selected and targeted media, we will launch your property to the market in an efficient, cost effective method. Print media also provides longevity of the message in the market place and presents an opportunity for repeat viewings of your property. Included among the print marketing options are:

  • Newspapers & property features
  • Community & local newspapers
  • Brochures
  • Window cards

Digital Marketing

Visual Marketing

In today's fast moving society, technology is vital for delivering information quickly and efficiently. Maximising your property's exposure online is a prime objective for our marketing plans. We also use technology to effectively match buyer and seller, such as the Personal Notifier. This fast and reliable system lets buyers receive automated, updated new listings according to set criteria they have previously established. This means your property details are just a click of a button away from reaching a huge database. Included among the tools we use are:

  • Harcourts websites: standard listing and feature property marketing
  • Google listing
  • National and international real estate websites
  • Harcourts e-campaign
  • Harcourts mobile agent technology
  • Harcourts e-bluebook

Highlighting the positive aspects of your property across a range of media is important. Buyers generally refer to many different media types when researching potential options, our marketing plan will make use of other avenues to highlight print and internet advertising. We analyse the strengths of each media placement as well. No matter where the potential buyer views your property, we will make sure it looks its best. Visual marketing options may include:

  • Property signage
  • Direct mail
  • Window cards
  • Professional photography
  • Virtual tour
  • Video tour

International Marketing

Harcourts is a member of the Leading Real Estate Companies of the WorldTM network. This is the world's largest such network, with over 170,000 sales people in 39 countries having access to your property details. The network also has the flagship Luxury Portfolio website, which is at the very peak for selling $1 million-plus property. For marketing elite property internationally, there is no better.